Social Media
@lifeincalgary,
Instagram Channel Manager
This channel aims to capture what makes Calgary a great place to live, work and play through authentic first-person perspective storytelling. Each week, a new content creator volunteers to give the audience a sneak peek into their life for 6 days through a scheduled takeover.
After determining annual channel themes, I researched and contacted potential content creators with an engaging storytelling style and aesthetic matching the creative brief. Prior to their scheduled week, I reviewed creator content plans with appropriate feedback to retain the audience.
Weekly, I produced and scheduled community user generated content or partner messages.
Through regular channel analysis, I identifed successes and future opportunities based on statistics.
While I managed the channel, the account grew by over 2,000 followers throughout the year.