Digital Marketing
Email Marketing & CRM Lead
As the team’s email marketing and CRM lead, I designed an organizational email program strategy featuring campaign automation, content segmentation, email distribution lists and A/B testing as we transitioned platforms onto HubSpot. I managed the lead generation campaign project with email automation to aide the Business Development team create meaningful connections.
Continuously improving upon earlier email processes, I designed, produced and distributed email communications announcements and newsletters.
Email campaign delivery analytics were tracked and presented to the larger team. Email insights were discussed to explore successes and future opportunities.
Across organizations and CMS platforms, I created new content layouts within existing website architecture to post news, updates, events, or documents, as well as updates to existing information. These CMS platforms include WordPress, Drupal, Silverstripe and Squarespace.
I have worked on these websites: