Logo Design | Quicksport Calgary
Develop skills and understanding of design principles, colour theory, message and content, visual and organization, and techniques and typography.
Quicksport Calgary logo in full colour
Course Graphic Design
Course Objective Develop skills and understanding of design principles, colour theory, message and content, visual and organization, and techniques and typography.
Quicksport Calgary is a fictional app where people are matched with others nearby who are interested in playing the same sports or activities.
I designed a circular orange logo with a zigzag moving through the centre that can be used independently or alongside the wordmark. Circular shapes signify community which corresponds to the gathering-focused mission of this app. The colour orange symbolizes energy and adventure without being overly bold. This colour is inviting to all. The zigzag shape through the circle points to dynamic movement in sports or action-packed events. The zigzag is curved to give a feeling of fun and lightheartedness that signifies everyone is welcome on the app.
The wordmark uses a sans-serif font to appear modern and clean. As this logo is for a digital app, serif fonts are more legible for on-screen use.
Full logo in black and white & reverse
Pictorial logos
Business card concept