Branding Book | Soul Coffee
Create and design a branding standards booklet for a fictional company.
Soul Coffee logo in full colour
Course Adobe Illustrator Advanced
Course Objective Explore versatile vector illustration that can go anywhere, including print, apps, video and websites.
People want to gather inside a place with a cozy demeanor, either with friends, someone special or by themselves. Coffee shops can be a place of calm and peacefulness. This is why I created the brand behind Soul Coffee: a coffee shop that touches the heart.
The logo combines imagery of a sun through the rays around the wordmark and a moon inside the sunrays. This balanced combination represents strength and change. Inspired from nature, the logo colours derive from a navy sky and a yellow glow from both the sun and moon. Soul Coffee has an inviting, creative and bold personality.
The typography adds another layer to the funky, vintage and nostalgic feeling to the brand.
Branding Book Sample Pages
Soul Coffee Branding Book Cover Page
Logo Philosophy
Incorrect Logo Use
Accompanying Brand Symbol